When I'm signed out I see listings for sponsored comms. They just disappear when I log in.
Honestly, I don't get sponsored comms either. Why not just start a regular comm? They seem like a much better idea from the viral marketing standpoint...
I think the whole idea behind 'guerrilla marketing' has just gotten warped and out of hand. Encouraging a small but dedicated fanbase to spread the love is one thing, but you can't create a fanbase out of nothing.
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no subject
When I'm signed out I see listings for sponsored comms. They just disappear when I log in.
Honestly, I don't get sponsored comms either. Why not just start a regular comm? They seem like a much better idea from the viral marketing standpoint...
I think the whole idea behind 'guerrilla marketing' has just gotten warped and out of hand. Encouraging a small but dedicated fanbase to spread the love is one thing, but you can't create a fanbase out of nothing.
no subject
Yes, that's what I meant about them not getting the point of LJ comms. Most of them have a lot longer lifespan than a month :-P